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[silence] At any time we have the privilege and opportunity to get together and share a ministry that God's given us a few years ago called the Phones for You. We opened our first church using telemarketing February 23rd, 1986. So we're not here because we've been in the ministry for a long period of time.

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That's not the reason that we get to come here. here. We're not here because of a tremendous education that I have acquired in theology because I don't have one. I did get out of high school but I have no formal education beyond that through college or seminary so I

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don't want anybody to miss be misled about what our credentials are. We're here for one reason and that's because God has shared a ministry with us over the last five years that has been extremely effective in reaching people for new churches and existing churches.

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We prayed a few years ago, "Lord, if you'd just give us something that would work, that the average person could take and plant and grow a church with, that we would go any place at any time and talk to anyone that asked and share those things that you've taught us."

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The prayer that I gave was almost like a bargaining prayer. You ever do that with God where you just try and cut a deal with Him? You know, "Lord, if you do this, I'll do that." And He doesn't have to bargain with us.

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I know that. There was a little boy that he was probably about five years old and he wanted a bicycle really really bad. And so he decided he'd sit down and and try and work a deal out with God see if he could coerce him into kind of giving him that bicycle.

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And so he sat down he wrote a little letter to God and he said he said dear God He said I've been good every single day of my life. He thought no the Lord's not gonna buy that at all man. He knows better than that. So he took the paper up and he wadded it and threw it away.

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Started another one. He said, "Dear Lord," he said, "I've been good almost every day of my life." Lord knows better than that. He was getting pretty discouraged. He didn't know exactly how to get his way with the Lord. And I remembered a little drive that he went out with a friend of his and their parents and he was sitting in the back car with his buddy and

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they drove by his little friend's church and it was a Catholic Church that his little buddy went to. The kid said there was a statue of Mary out front and his little friend said he said you know who that is Kid said no, I don't his buddy told me said that's that's God's mother and

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The little boy remembered that So he jumped down off his bed and the church was only about a half a block away and he picked up a blanket off His bed and he walked down there and he stole a statue of Mary He wrapped it up in the blanket and brought it back and he laid it down on his bed

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And he sat back down to his desk and wrote another letter. He says, "Dear God, if you ever want to see your mother again." [LAUGHTER] He just was trying to get his way,

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going to coerce him if he could. And sometimes I'm like that. I'm that silly that I would approach God that very same way. Lord, if you'll do this for me, then I'll do that for you.

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Well, that was the prayer five years ago. God, if you'll just give us something that works, this is what we'll do. and certainly he didn't have to bargain with us but out of his love and out of

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his grace and kindness he did at least allow us to have that kind of ministry. On February 23rd, 1986 we opened the first church using telemarketing. A lot of people said that you couldn't use anything like telemarketing to plant a church and I

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don't know what kind of background you folks come from but when we told people we were going to use telemarketing plant and grow a church it met with some mild resistance. It really did. There are people who didn't think that you could do that. We had the privilege though of planting ten

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churches ourselves. Bob has worked with me on staff to do that and within the friends denomination and that's what I come from as friends. For those of you who might not know that's Quakers and for those of you who know Quakers we need to settle at least an issue so that you know what flavor of Quaker we are. We

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didn't know that there was different kinds of Quakers, I didn't anyway, until I started traveling around and I found out there's some Quakers wouldn't know a Christian if they walked up and bit him

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in the nose and we're not that kind. We're the evangelical branch of the Friends Church. We're the born-again variety, the Father, Son, and Holy Ghost

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that sheds blood of Jesus Christ, the resurrected Lord, and only one way to heaven kind of Quakers. Y'all say amen? Amen. We can do that every once in a while. We don't

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do that much in the Quaker Church and so when I travel around if we find some people they'll drop amen every once and a while that'll be good. But anyway we had a privilege of planting ten

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churches. Three of those were Spanish-speaking churches and none of us speak Spanish. I'm not certain how God gave us the opportunity to do that but we had three Spanish-speaking churches, a Chinese-speaking church, an Asian church, black and white inner-city church, and five white Anglo-English speaking

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churches. In addition to the churches that Bob and I have worked on and our staff has worked on, we've had the opportunity to work with 90 denominations throughout North America and the planting and growing of nearly 4,000 churches. It's been over, we estimate now over 40 million telephone

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calls that have been made and about 4 million families are on mail lists and over 400,000 people have come to church for the first time and that's not even the exciting news about the phones for you. The really exciting news is not those numbers but research would indicate that 60 to 75 thousand people have made a

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significant decision for Jesus Christ and so we're excited about that and for us our desire is to just simply share as much as we can about what we learn year by year with other people. This is a fairly new approach to church planting and church growth it's kind of

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high-tech and so there's a learning curve that we're going through and rather than simply writing a book and saying that's it and now just do whatever you can with it, our goal is to go back annually and discover as much as we can about the experience that the fellows have had in the field and then

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go back out and share it by rewriting the book and starting all over again and coming back and talking to many of the same individuals that we've talked to in the past. We now have an opportunity to work worldwide with the Phones for You and we just heard from the first church that opened in Paris a couple of weeks

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ago a place they said that you couldn't do it when I went over to Germany and Paris a few months ago I said there's no way this will work in Europe and it did they opened larger churches than they ever have in their history. Terry are you familiar with the Army Corps that opened in Australia? You haven't heard? Okay

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there's a we just heard from Australia and the fifth church has been opened in Australia. I was in Russia and trained 65 pastors in Moscow and in Riga a number of months ago and we just got invited back to a special assembly of the Luzon conference. It's going to be meeting in Moscow in August, September, October,

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October. Think about that. I mean and throughout the course of the day when we talk about reaching our own communities and the difficulties that we're faced with and is the world receptive right

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now and what's going on in terms of evangelism, would we have dared eight months ago to even be talking about planting and growing churches and holding

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seminars openly in Russia and now to think that there's a special convening of the Luzon conference where 185 of the world's Christian leaders have been

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invited to fly into Moscow and openly talk about church planting strategies and evangelizing that nation. That should open our eyes so much as to what we're

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doing here in this country and the receptivity of the world as it sits today and really accent the call to on our ministry to reach out to this new

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receptivity. Historically, now we haven't been here many years, but as far as God using the tool to reach a large number of people, we've been blessed in that area and so we've come just simply to share that with you today. I want to just do a couple of things. I've given

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everybody a book to use throughout the course of the day because it'll make it easier to follow along. Those books aren't to be taken home unless you're going to get the new expanded version but you can use them through through the day. I've also given

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you a registration form that if you do a couple of things for me you can fill them out at your leisure but the comments and notes throughout the course of the day rather than turning this into you or handing it to you at the end of the day I'd like you to have it all day long and if you will share comments with

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us if you have them throughout the day and you think about something that I wish you'd have talked about this or man we spent way too much time in that area and didn't do me any good at all. Whatever comments you have, go ahead and make them during the course of the day

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while they're fresh in your mind so you don't forget them. This is just the third time that we've done the Expanded Phones For You version. We started on Monday in San Diego, we had Wednesday in Anaheim and we got Thursday. Today we're here and so we're just learning a little bit about as we go

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along so any comments that you share with us would be excellent and then we'll collect those at the end of the day. If you have questions during the course of the day please feel free to ask and you won't be interrupting me you'll be adding to the quality of the seminar by asking those questions. If we're going to

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cover them in a section then I'm liable to just say yeah we'll be covering that but otherwise don't hesitate at all in asking questions throughout the day. We're going to jump right into the fourth edition of the Phones for You. We've been doing it for four years and that's why we now have the fourth

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edition. If you'll open with me to the inside page that is just says the expanded Phones for You. It will kind of tell us what we're going to go through through the course of the day. Give us a quick outline here. In the past the phones for you has had one section in it, it has been the phones for

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you. In the expanded version that we're doing right now there's five sections and we've added a number of new things. The first section is preparation for church growth. The second section is preparing for growth in the existing church. The third section is the phones for you which used to be the whole

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entire book. The fourth section budgets and schedules and then we've added a resource section this year and also the book comes with software. We've never had software to help manage the phones for you campaign in the past and so we're going to talk about more things than just the phones for you today. Around our

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house people wonder if there's any if I ever talk about anything else is it just you know it's like all you ever talk about dad's the phones for you the phones for you and there's a reason because that's what we know the most about. The phones for you is being written up all over the country. They

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just talked about it in Megatrends 2000. Anybody read this book yet? If you had an opportunity to get it. It's on our recommended reading list. It's not a Christian book, it's a secular book by John Naisbitt. He wrote Megatrends back in '84 I think, '83 or '84 the first book called Megatrends came out and it was a

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bestseller. This shot onto the bestseller, the number one bestseller just I mean almost overnight when it first came out. The reason we recommend this to pastors is because this is explaining what they, what he feels are the mega trends of the 90s, the giant trends, what what the world is being attracted to and what the

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trends are. Obviously in the church since we have to be aware of what's going on then this would make sense for us to know what the mega trends are going to be. We had the privilege of being written up in this book. One of the one of the sections that they do. You're here for the seminar? I'm Norm Wand. Hi Greg, how are you?

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Nice to see you. Come on in and register in the back there. One of the ten things that he talks about that are mega trends is a religious revival of the third millennium. You guys got to be excited about that. I'm excited about that. Every church leader in America needs to be excited that one of the major events of

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the 90s according to this one writer anyway as a religious revival of the third millennium and in mainline marketing they happen to choose the phones for you as the mega trend that's going to take place in the 90s. This is the way that we're going to reach people and he's got a quote in there. Bob has he

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got one of the brochures from back there? Hand me one of those for a sec. Thank you. John Naisbitt makes this quote he says the hottest new form of marketing for churches is telemarketing then he goes on talks about some other thing. USA in their weekend report they they wrote up they said today's hot method for church

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startups is telemarketing they got a crazy quote in here if you know anything about the phones for you we got the law of large numbers in there and in in the USA weekend thing they said to Moses is 10 commandments you can add Norm Juan's law of large numbers. Is that a stupid thing to say? I don't know where

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come up with stuff like that. Dr. C. Peter Wagner says, "Norm Wands discovered a missing link for contemporary evangelism and church growth. One of the senior pastors from down here is quoted saying, "We're amazed at the results we had. This methodology is an inspiration to God. It's worked in our city when nothing else

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seemed to." Time magazine covered the phones for you. Christianity Today covered the phones for you along with a number of other periodicals and literally hundreds of newspapers around the country talking about this is it, this is the way we should do it. Well if that was true we wouldn't need to be here

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today, we just you just get this book go home and do it. Okay, so why are we even talking about it? Because I know I don't care what the other guys are saying, we appreciate that press, we appreciate what people are saying about the phones for you, but we know it don't work all the time. We're out there amongst them, we're

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with you guys all the time. We stay in touch with the people who are doing it and not everybody should use the phones for you. This is not the only way to plant a church. The fact that we worked with some 4,000 churches in the last few years, that's an exciting privilege that God's given us. But we know the downside

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of that too. There's no one system that's going to work for everybody the same way. And so we're not here just to talk about the phones for you today. We're here to talk about a variety of ways to reach out and use Mass evangelism to contact your community. Like I told you my family thinks that's all I ever talk about.

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It's the phones for you, the phones for you. They ask Mary once in a while, "Can't you ever say anything else besides the phones for you?" You hear this story about, it's a kind of a cute little story about a burglar. He had broken into these people's house and he goes upstairs to the master bedroom. Nobody's home.

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He's got his flashlight and he's looking for something to steal so he starts to shine the flashlight around the room He gets over to the far corner these two bright eyes staring right back in and he just froze man freaked him out and He kind of shined the light down a little bit and it was a biggest Doberman pincer

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He ever seen in his life sitting over there in that corner and just as he's just about to panic. He hears this Jesus loves you Coming out of nowhere man. He listens for a second and hears it again. Jesus loves you Wow, what is that man?

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Here's Jesus loves you and he can't figure out where it's come from He goes out in the hallway and he shines his light down the hall There's a parrot sitting in a cage down the hall and the parrot saying Jesus loves you. He said oh It's all relieved. He goes back in the bedroom again

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He starts to shine a light around but he comes right on those eyes again, and it can't help it it just freezes and he hears Jesus loves you, Jesus loves you and it's really starting to irritate him now and so he yells out at the bird he said man can't you say anything else and the bird said sick 'em Jesus. Well my family asked me

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all the time can't you say anything else besides the phones for you well yeah I could say some other things but sick 'em Jesus. The thing goes down with a little bit away. So throughout the course of the day it's not just going to be the phones for you but anything that we can talk about and share that we've learned

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with you that will help you more effectively communicate your church and what it has to offer to the people in your community. As a matter of fact I don't think the phones for you is even the primary contribution that's been made by the ministry that God's given us. We didn't invent the telephone

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obviously and people certainly use the phone to invite people to church long before our ministry. I really believe that the most significant contribution made by this ministry is getting people to understand the philosophy behind the law of large numbers. The law of large numbers says if you do A, B, and C often

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enough, D will almost always exist. We didn't write the law of large numbers, but every marketing firm, sales organization in the world understands the law of large numbers. I recently did a seminar in Battle Creek, Michigan, home of Kellogg's and Kellogg's makes cornflakes. Kellogg's understands that if

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they advertise cornflakes to enough people, enough people will buy cornflakes to have made it worth their while to advertise cornflakes. That's the law of large numbers. Tell enough people about something

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and enough people will respond to have made it worth your while. The law of large numbers says that there's a certain number of people looking for exactly what you

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have to offer at exactly the time that you have to offer it. And this, we believe, includes planting a church or growing a church.

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More than anything else, I believe our ministry has been used to help people believe in the possibility of large numbers, instant congregations, and rapid growth. There was a time a few years ago when I don't think anybody really believed that you could start a church with 200 or more people from scratch.

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Walk into a community, do a program, and go from zero to 200 on the opening Sunday in eight weeks. I remember going to the How to Plan a Church seminar put on by Fuller, and Dr. C. Peter Wagner was speaking there, and Dr. Wagner is considered by many one of the leading authorities

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on church planning and church growth in the world. He's written over 30 books on the subject, and I listened to him for three days. And it was just when we had started our very first project using telemarketing to reach out into the community, and the calls were actually being made those few days while I

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I was at the seminar, the very first call. And at the end of the three-day session, I walked up to Dr. Wagner at the close of the seminar, and I introduced myself.

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And I said, Dr. Wagner, I said, my name is Norm Juan. And we're planting a church from scratch, and we're doing it using telemarketing and direct mail. And I said, eight weeks from now,

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we're going to have over 200 people at our first service. And I said, can you tell me how to keep them or what to do with them, or what they're going to be like when they're there. And he just looked at me and he said, "No, I really can't."

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He said, "I don't know anybody who's doing that right now. Don't know anybody who's ever done it. If that works, you tell us how you kept them." And so I think that there was a time when very few people really

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believed that we were going to be able to do what we said we were going to do. and the real foundation of our ministry and the key to its success is more helping people go through a new mindset from where starting a church with 200 was once considered impossible. Now there's many who believe that it's possible.

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There are those who believe that it's probable and many who consider it now predictable. what once seemed so unique has now become fairly commonplace. It's sort of like, well, my sport in school was track. And I remember thinking back to where the sub-four minute

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mile was just thought impossible. People didn't think that that could be done. And breaking the sound barrier was one of those things that was impossible.

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Going to the moon was considered impossible. until someone started to believe that you could do it, until someone tested it to the very limits. And now you can't even be entered in the race

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if you don't have sub-four minute mile times to your credit. The moon, it's a pit stop on the way to other places in deeper space.

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And the sound barrier, it's like first gear now. when somebody started to believe that it could be done. And that's what happened a few years ago. My background in business led me to believe

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that we could gather, instead of a large business base, instead of a large number of clients using telemarketing, why couldn't we get a large number of people to respond to a new church or a growing

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church in the community? What we're known for is the phones for you. but why we're known is really the law of large numbers and more than anything else today. I want you to leave here after our time together believing that

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the law of large numbers works and that it can work for you. Our ministry is to help people believe in that law of large numbers. I used to teach my salesmen in my businesses a philosophy called SWSWSW. It's a philosophy that I believe that if we could better understand it as it relates to evangelism, better understand

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as it relates to outreach into our community, we would make a quantum leap in church growth. SWSWSW. I'd like you to leave here today understanding that simple philosophy. It stands for some will, some won't, so what? Some will, some won't, so what? It's the very heart behind advertising. It's the very reason that

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the law of large numbers works. When we do a 20,000 dial-up project into the community, we know that when we dial that phone some people will answer it and some won't, so what? We know of the people that we talk to some will respond positively, some won't, so what? We know that out of those who respond positively,

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some will come to our first service and some won't, and so what? At the same time we even know that some will come back, some won't, and so what? And of those who do, some will respond positively, some won't, and I know it's hard to say so what, but at the same time we can't worry about those who don't respond positively

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to the gospel, we have to take care, the best care we can, of those who do. We have a well-defined responsibility. I think that God in his Word understood SWSWSW. We're simply to go and tell the entire world the good news of Jesus Christ. We leave the results up to God. Some will respond positively, some won't.

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And I know God doesn't sit up there and say, "So what?" God would like to have every one of his children come to know his son Jesus Christ as their personal Savior. But at the same time even in his scripture he says that if we tell and tell and tell and people don't receive that eventually we're supposed to knock

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the dust off of our sandals and go on to the next town and tell those people there. All day long I'm going to be talking about programs and processes, methods and systems, laws and science, advertising and promotion. Sometimes terms that seem foreign to the Christian ear and as a matter of fact I think that

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there's some Christians and some church leaders who actually feel that there's something wrong with talking about advertising or marketing the church. You need to know that I don't believe that that's true. I believe that marketing and advertising and forms of what we know as marketing and advertising have been

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used since the first century church, have been used by Christ himself as he walked the face of this earth. You may have read a book called Marketing the Church. How many have read that? By George Barna. On page 12 he says this, "The problem of marketing the church," this is under, this is quote, "The Christian church is not

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exactly known for setting trends or embracing change. Although marketing has been accepted and accepted discipline in the business world for several decades, many Christian leaders consider even speaking of marketing a church as the next best thing to blasphemy. And yet I believe that developing a marketing

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orientation is precisely what the church needs to do if we are to make a difference in the spiritual health of this nation for the remainder of this century." I agree. If you're struggling with the term marketing and advertising and promotion, maybe it's just a matter of semantics. I'm

00:27:09.780 - 00:27:29.320

I'm willing to call it whatever makes you feel better. For example, if you have a sign on your church, if you have the name of your church posted some place on your building or out on a sign, if that's not advertising, then I'll call what we do whatever you call that.

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If you have your telephone number or your church is listed in the yellow pages or the white pages. If that's not advertising or marketing, whatever you call that, I'm willing to call what we do. See, advertising and marketing is nothing other than presenting ourselves in a way that's appealing to people so that

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they'll respond to what we're offering them. And our church is offering an alternative to a lost world that desperately needs to hear the good news of Jesus Christ, and we do it in such a way, we present ourselves in such a way. that they'll respond positively to us. We advertise and market if you will. When

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we mow our lawns, when we paint the buildings, when we sweep our floors and press our clothes and put deodorant on, all the things that we do to make ourselves appealing to somebody else so that they will respond to us is a form of advertising and marketing. But if those terms don't work for you and it's

00:28:31.320 - 00:28:53.880

easier to call it something else I'm happy to do that as well. I'm convinced that the principles that we're going to teach today are consistent with biblical principles, they're consistent with what happened in the first century church growth movement. We're going to look at one-on-one evangelism and I believe that

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that took place. A good example of that would probably be the Ethiopian. Cell groups certainly took place, home churches and home groups where it talks about the disciples gathered with friends and where they gathered with people and they broke bread and they met to talk about things of Jesus. Target

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groups, certainly they were into target marketing, they didn't just go any place, they went where the people were, they went to the well where people gathered, they went to the town center where people gathered, they went to the marketplace to the gates where people

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came in and out they went to the synagogues they didn't just plant themselves somewhere and wait for people to come to them they didn't expect to

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people to just respond they went to the people and so they did target marketing I know that they were into mass evangelism they when Christ would did

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his sermon on the mount and 5,000 people gathered 5,000 guys plus all their families and everything came up the hill that was creating an atmosphere of

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mass evangelism. They would set the stage if you will when they put him on the rowboat and pushed him out and created a natural amphitheater where he could

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preach and talk to the crowds. Don't consider me blasphemous when I talk about this but they even had a form of parades like we would know today and

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they made Christ the Grand Marshal if you will and they gave him something to ride on and they worshipped and celebrated as he came into town. The Law of Large Numbers is nothing other than

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an extension of what I see has already taken place throughout church growth history and our challenge today for each one of you that's here is simply this, if you knew you couldn't fail what would you do for Jesus? The Law of Large Numbers can be put to work for you and can create results in church planting

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and church growth may be unparalleled in our history. If you knew you couldn't fail, what would you do for Jesus? Let's pray together. Father, we thank you for this day and for your love for us, for your Son Jesus Christ

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and how important he is in each one of our lives. We thank you, Father, for the privilege of the ministry that you've called each one of us to. And we pray now that as you sit here with us and attend this meeting, that Father, that

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be the leader and the director, that you'd be our guidance, that you by your grace would open our eyes and ears and hearts so that you might pour into us all that you have for us from this day. Father we love you so much. You're a great God deserving and worthy of all of our praise and so Father be with us this

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day and might what we talk about and think about and dream about with you be according to your will. Lord give us the courage to dream great dreams for you that we might defeat the enemy on every front. Now Lord show us how you can use each of us according to your will to reach those in our community in an

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effective way that they might come to know your son Jesus Christ as their personal Savior. We pray these things in Jesus name, amen. All right, here we go. We're going to go through the notebooks so everybody take your books and open them up to the very first page where it says the expanded

00:32:20.800 - 00:32:46.680

phones for you. And the plan for the day is to simply go from front to back and share with you as many insights as we can. Again, the new version of the phones for you has five sections. Number one, preparation for new church planting. We've discovered over the last four years of field testing, if you will, that

00:32:46.680 - 00:33:09.160

there's a lot more to the church planting process or just getting people there than what we were first concerned with. Several years ago the thing that people talked to us about was how do you gather a crowd, how do you get the people there and that's what we put the phones for you together for was just simply how

00:33:09.160 - 00:33:30.380

to get them there but now that we've discovered that part on how to gather the crowd the bigger questions that seems to be asked by more and more of the guys in the field is not just how to get them there but how to keep them there we see that there is a three-step process that you must go through if

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you're going to be successful in church planting and church growth. It's how to get them there, how to keep them there, and how to get them where they need to be. And so we're not going to talk just about the gathering process, but all of the things that it takes to be successful in church planting and church

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growth. And so section number one is dedicated to the important things that you have to do before you make the first contact. Developing a two-year master plan designed to keep the instant congregation and we need to talk a few minutes about that term instant congregation I refer to the the group

00:34:11.920 - 00:34:30.600

that comes that we gather using the phones for you as just that the instant congregation you didn't have anything and all of a sudden bingo there's a couple of hundred brand new people that show up on your doorstep and you have to accept at least for the course of this day while we're talking you have to

00:34:30.600 - 00:34:50.600

accept that that group is probably different than the group that you're used to. Did anybody have 200 brand-new visitors last week? No, very seldom do we have anybody raise their hand to that. Very few people have had 200 heathens show up on their doorstep in a single day. And number of pastors when we first

00:34:50.600 - 00:35:06.600

started out said look at you don't worry about telling us what to do after they get there. You just tell us how to get them there, Norm. We know what to do when they get there because we've been pastor for 23 years and so don't try and tell us any of that other stuff, just get the people there. But you must

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accept for the course of this day that there is something different about the instant congregation. If you have planted a church or grown a church using some of traditional methods from the past where we start with a Bible study and we grow deep and we grow slow and maybe after a year we have 50 or 60 people and

00:35:30.840 - 00:35:50.400

so on. That is different. If you've been pastoring for 25 years and you got a church of 200, I can guarantee you that this group of people is different. And so we're going to share some insights with you, not that it comes from great wisdom that I have, but it comes as a result of our interviewing hundreds and

00:35:50.400 - 00:36:10.360

hundreds and hundreds of guys out in the field, the ones that are in the trenches and on the front line daily, that are doing this kind of thing. And so you have to trust that what we're talking about, you can apply, but you're not going to be able to just overlay the very principles that you've always worked with in church

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planning and church growth. The instant congregation is different. And D, in section 1 is starting up without burning out. I got to tell you team I don't even like to hear the word burnout I wish that we could eliminate that somehow from our vocabulary as pastors especially if we feel like we're in the

00:36:30.820 - 00:36:49.280

center of God's will. It doesn't seem to make sense to me that being in the center of God's will and being burned out should ever be in the same sentence with each other. I want to show you some some simple principles today that we've taught for years in business that I think will be helpful in eliminating the

00:36:49.280 - 00:37:09.540

burnout. And then preparing for growth in the existing church. A simple approach to determine if your church is growth ready. I'm afraid that for years, maybe for this whole last decade, we've talked so much about church planting and church growth that sometimes we've forgotten to talk about preparing for church growth,

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getting ready what to do not every church is prepared to receive new people and so we've got some things that will help be helpful there what to do if you are growth ready and what to do if you're not and how to handle the increase to double or triple or quadruple in size creates some changes

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in your church and you must be prepared to handle that increase and then section three is the phones for you itself along with we've added some special features on direct mail and and doing some combination things in the communities that are meeting with a great deal of success in church growth and we want to

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share some of those a small section on budgets and schedules the the startup budgets and the ongoing ones in and same way with the schedule and then resources to help you succeed just names addresses telephone number people places things that have been proven successful over the years and help you be the best that

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you can be. And this year we've put software together specifically designed to manage a Phones for You campaign. It's IBM compatible and we do not have it in Macintosh at this time. We will be working on that, however we really do consider that most churches are IBM compatible regardless of what your

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church hardware may be, the chances are there's someone in your church who has a PC at home that is IBM compatible, and since this is project-oriented, you very easily can get them to to be involved in the program and do this from their home and bring in all the reports and so on. And so for the most part we consider

00:38:56.680 - 00:39:14.780

almost every church in America as IBM compatible, at least through someone in their congregation. The software was designed just recently, we've not had it before. It doesn't mean that you have to use it to do a project. Of all the several thousand churches we've done, not a single one of them have we had the

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software. So you can continue to use it manually if you care to, but at the same time what this software will do is it manages every positive response that you get when you get a response card. You can then sort those by any field, by zip code, by the type of response that they got. You can create the labels for the program. It

00:39:41.020 - 00:40:06.740

also manages all the support staff that goes along with a phone project. It will keep track of all of your telephone callers, by what group they are, maybe a high school, college kids, parents with kids, seniors and so on. So that if you were looking for a specific group to make calls on a Saturday morning, you might want to call

00:40:06.740 - 00:40:22.820

your college kids and high school kids in and then plan a big pool party for them at at one o'clock along with a barbecue and maybe they would respond better. If you were going to do daytime calls, you could push a button and find all of your seniors and give them a call and they would have a better

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opportunity to respond to that kind of time slot. It will tell you what days they can call and what hours they're available. So if you have two or three telephone callers that drop out on Tuesday night and the 6 to 8 30 shift, you push a button and there's everybody who says we can call on

00:40:40.840 - 00:40:58.540

Tuesday night 6 to 8 30. It will manage the support group for your telephone callers as well. The cookie bakers and coffee makers, all those people who are willing to bring refreshments down to the phone room. Rideshare people, the ones who will pick folks up and bring them in with them.

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Babysitters, and that's one of the things that you're going to need, is you're going to have to have some support people that will help with babysitting sometimes. Prayer partners and so on, all with a push of a button. Then after the people have said yes and you do your callbacks, first it will manage all the

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mailings in between and tell you who's received what mailings and how many mailings you still have to go and so on. But then when you call them back it'll record their responses whether it was a positive and they're coming to the service or they're a future attender and if they if they sign up to be one of the

00:41:34.740 - 00:41:53.260

workers in the first service it'll tell you how how many people are coming, how many cookie bakers you've got and how many ushers you've got and so on. So it just increases the efficiency it makes it so much easier to manage the program from this point on because of the software. We call it simple operating

00:41:53.260 - 00:42:14.060

software, SOS, because it's helpful and we call it simple because that's exactly what it is. It has to be for me because I'm computer illiterate and I really struggle with computers and the lady who writes our software for us has got a simple directive. I have to be able to understand it and work with it in a

00:42:14.060 - 00:42:35.900

half an hour we send it back and if I can do it literally anyone can so you'll appreciate the the simplicity of the program how I think they call it user-friendly it is and at the same time how extremely efficient it is in managing the campaign and then just take a quick peek there to see the various

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ways that you can use the phones for you sometimes I'm afraid people think that it's just you know plant a church or grow a church and that's it but the law large numbers will can be used in a variety of ways. Two things that the law large numbers will do for you, it will increase attendance or attention to

00:42:57.300 - 00:43:15.820

anything that you want. That's what it's there for, that's what the law large numbers says, is that there's a certain number of people looking for exactly what we have to offer at exactly the time that we have to offer it. Therefore it can be used to attract attention or attendance to anything. You can use it to

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plant a church, to grow a church, to increase Sunday school attendance. The first way we ever used this program was to start a Sunday school and it wasn't even used to start a church to begin with. We tested it with a Sunday school, to activate an inactive membership list, to increase attendance at a special

00:43:31.780 - 00:43:50.980

event, or increase the effectiveness of your capital funds campaign. All these ways and many many more you can use the phones for you. You don't just buy it and put it up on a shelf. This is something that you can use year-round in a variety of ways and take the principles that are taught here and apply them to anything

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that you want to increase that attendance or increase attention. Fast forward to the end of this tape and then go to side two of tape one. They are not necessarily looking for something that they don't know what it is. They've been floating around, we've been floating around for enough years looking at community

00:44:15.860 - 00:44:37.280

stuff and being part of nothing so that we didn't have to develop too many close interpersonal relationships with people so we could be free to be ourselves and now when I go back I think I'm going to try where my parents went. They were Presbyterian and back then there wasn't every kind of

00:44:37.280 - 00:44:56.440

Presbyterian you know. You didn't know. They're just Presbyterian so if you say Presbyterian, if you say Lutheran, if you say Methodist, if you say any of the main lines, I think that they're sitting on one of the greatest opportunities in history to grow again. If they'll listen up, if they'll shut up long enough to

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listen up, I really believe the main lines are sitting on the threshold of a major turnaround. If they'll just call people up and say I'm Presbyterian, we got some hot things going on down here folks, we got a celebration Sunday coming up eight weeks from now,

00:45:10.920 - 00:45:33.560

y'all come and put them into a program and I think there's tons of people ready to get back into the main line again. Okay, so that's just the flip side of the community identification and I don't want to talk you in or out of either one of them but to at least consider both of them. The bottom little

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